Sell your business at its full value — on your terms.
Rock Royal M&A Advisors guides business owners through every phase of the transaction — valuation, exit planning, buyer identification, confidential marketing, negotiation, due diligence, and closing — so you create competitive demand and negotiate from a position of strength.
Meet Roy Stephens
Objective advice, unwavering confidentiality, and rock-solid negotiation — built on more than three decades of finance and advisory experience.
Before founding Rock Royal, Roy built more than 35 years of experience in finance, investment management, and business advisory services with organizations including Goldman Sachs, Merrill, and Sunbelt Business Brokers. A Princeton University graduate, he evaluates transactions from the perspectives of business owners, investors, lenders, and buyers, combining financial sophistication and understanding of each party’s priorities.
Clients value Roy for his calm, analytical approach and his ability to navigate complex negotiations without losing sight of the people behind every transaction. He believes successful deals are built on preparation, thoughtful listening, and earning trust long before signatures are placed on closing documents. When not working, Roy enjoys pickleball, golf, hunting, and time, including traveling, with his wife, daughter, and son.
Roy founded Rock Royal on a simple principle: business owners deserve to be treated like royalty. Every engagement reflects that commitment through objective advice, unwavering confidentiality, and rock-solid negotiation designed to help owners realize the full value of what they have built.
Credentials
- CERTIFIED FINANCIAL PLANNER™ (CFP®)
- Certified Main Street Business Broker (CMSBB)
- Certified Valuation and Exit Planning Professional (CVEPP)
- Enrolled Agent, Internal Revenue Service
- FINRA Registered Investment Adviser Representative
- Arkansas Real Estate License
Every phase of the transaction, handled with discretion.
From the first valuation conversation to the closing table, Rock Royal M&A Advisors manages the process end to end so you can stay focused on running your business.
A clear, defensible estimate of what your business is worth, built around the earnings buyers actually evaluate.
A roadmap that aligns the sale with your financial, personal, and timeline goals — well before you go to market.
Targeted outreach to qualified strategic and financial buyers, creating competitive demand for your business.
Your sale stays private with employees, customers, and competitors while your business is positioned to the right buyers.
Deal terms negotiated from a position of strength, protecting value across price, structure, and contingencies.
Hands-on guidance through diligence and closing so the transaction reaches the finish line intact.
A message from Roy.
A short introduction to Rock Royal M&A Advisors and how we help business owners prepare for a confidential, well-negotiated sale.
Video coming soon
Roy's greeting video is being published to YouTube. Once it's live, this space will play it automatically — see the setup comment in the page source.
Know what your life's work is worth.
Use numbers from your latest tax return to get an immediate, illustrative market value range — the same starting point Rock Royal uses with clients.
Try the Business Value Calculator
Takes about 3 minutes. No obligation. Your data stays private.
Get an instant range, then request a confidential conversation with a Rock Royal advisor to go deeper.
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